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Speaking of Bookmarks
by
Lauren Roberts
Ma Bell, Ernestine, ST, AD, HU, FL, TR. If those sound familiar to you, you are probably old enough to remember when the telephone company was THE telephone company, when telephones were black and heavy, dials were round and finger-driven, and phone numbers were listed with two letters and five numbers instead of seven numbers. You also watched “Laugh-In” where Lily Tomlin portrayed the gum-chewing, wise-cracking operator from hell.
The beginning of the telephone begins, of course, with Alexander Graham
Bell. Born in 1847, Bell was by age 14 already inventing things. One
early one, developed for a local farmer, was a device to remove husks
from wheat by combining a nail brush and paddle into a rotary brushing
wheel. Shortly afterwards, he was sent to London to “acquire polish.”
There he visited the workshop of Sir Charles Wheatstone who was working
on a speaking machine. Back home he and his brother tried one of their
own—with a twist. It was a facsimile skull with homemade jaws, teeth,
larynx, lips, cheeks, tongue and palate. With a bellows it was actually able to utter the word “Ma-ma.”
Over in Germany, a physicist, Hermann von Helmholtz, had also been experimenting with sound. His thesis, On the Sensations of Tone,
proved that vowel sounds could be produced not only by the human mouth
but also by a combination of electrical tuning forks and resonators.
Bell could neither read German nor understand the confusing diagrams,
but as he later noted, that confusion produced a “very valuable
blunder.” He believed it showed that vowels could be transmitted from
place to place using a wire. His misunderstanding laid the groundwork
for his future experiments.
Bell had been teaching “Visible
Speech” at a school in Boston when he turned his attention to Samuel
F.B. Morse’s telegraph, widely considered a miracle when it was
introduced in 1844. But the telegraph had its limitations, and
competition to improve on the communication device was fierce. Bell
recognized the parallel between multiple messages and multiple notes in
a musical chord so he called his dream the “harmonic telegraph.”
At
an electrical machine shop where Bell brought his blueprints for the
harmonic telegraph—which would replace tuning forks with flexible organ
reeds attached to electromagnets—Bell met Thomas A. Watson. Watson was
the tinkerer, the electrical artisan who attempted to put Bell’s
written dream into a real machine. After numerous attempts that ended
in defeat, they found success. Watson remembered Bell’s words clearly:
“If I could make a current of electricity vary in intensity, precisely
as the air varies in density during the production of a sound, I should
be able to transmit speech telegraphically.”
So they continued
their work. On the afternoon of June 2, 1875, Watson recalled that one
of the transmitting springs he was working on stopped vibrating. He
plucked it repeatedly to start it. Suddenly there was a shout from Bell
in the next room who rushed in and demanded to know what Watson was
doing. Bell had heard a twang, and that sound with complex overtones
and timbre similar to the human voice, convinced Bell that was indeed
possible to send speech over a wire. He immediately abandoned his work
on the harmonic telegraph and the next day Watson built the first Bell
telephone. Despite the crudeness of the machine, Bell’s voice coming
from the fifth floor down to Watson’s on the third was heard. Distant,
fuzzy and feeble it was, but there was no mistaking that it was Bell’s
voice.
Bell immediately began working on the specifications he
needed to submit the device to the U.S. Patent Office, which he did on
February 14, 1876. In the Specifications area, he noted:
He
was issued Patent No. 174,465 on March 7. Bell was twenty-nine years
old. Three days later the first telephone call ever made came through.
It was the most famous cry for help in history.
The Centennial
Exhibition of 1876 took place in Philadelphia, and the latest
discoveries and inventions were displayed. “My God, it talks!”
exclaimed Dom Pedro, the emperor of Brazil, at the machine as Bell
recited Hamlet’s soliloquy from a building 100 yards distant. Soon
after the exhibition, Bell and Watson took their Speaking and Singing
Telephone on the road, giving demonstrations and lectures. Then came
the decision that made the business: Bell, along with his patent
partners Thomas Sander and Gardiner Greene Hubbard, founded Bell
Telephone Company. (Watson was given ten percent.) Bell married
Hubbard’s daughter, and they sailed to England where he introduced
Queen Victoria to the telephone. Other momentous events for the
telephone that year included the first use of the telephone in
newspaper reporting and the first telephone made available for business
use. It was destined to be a success, but the most important part of
that success was Hubbard’s decision that the company would lease, not
sell, the phones to subscribers.
In 1879, Western Union, who
had once turned down the opportunity to buy the patent for $100,000
and, after realizing its mistake, tried to start its own telephone
company, finally admitted defeat and pulled out. Bell Telephone became
the American Bell System. The company then hired a man named Theodore
Newton Vail away from the Railway Mail Service. He became the general
manager and immediately set up a relationship with Western Electric
Manufacturing (ironically, a subsidiary of Western Union) to produce
its equipment; that company soon became part of the Bell System. Vail
also established the basic framework that created the AT&T
(American Telephone & Telegraph) monopoly and created its nearly
century-long creed: “One Policy, One System, Universal Service.”
On
the night of April 27, 1877, George Willard Coy was in Skiff’s Opera
House in New Haven, Connecticut to hear a lecture-demonstration by
Bell. But he was more than a mere audience member; he had supplied the
telegraph wires for the occasion that allowed, for the first time, the
lecture to be a dual one conducted by Bell in New Haven and Watson in
Hartford. He was so impressed he obtained from Bell the franchise to
operate telephones in his city. That first telephone exchange or
central office was located at 219 Chapel Street in New Haven, but it
wasn’t long before many other towns and cities had their own.
Exchanges
consisted of mulitple switchboards (made of switches) at which an
operator would connect callers with one another. At first wires were
literally dragged across a bare floor to connect one subscriber to
another. These first operators were young boys, most of whom had been
previously employed at the telegraph office. “Two to four boys had to
work together to complete a call, as they dashed from board to board to
make connections. They also swept the floor, heaped coal on the fire,
and collected bills from subscribers,” wrote Brenda Maddox in a 1976
study called “Women and the Switchboard.” It wasn’t long though before
women displaced them because they were less costly, more polite and
more patient.
The job may have been better than the other
“respectable” positions available to women, but it wasn’t easy. Miss
Emma M. Nutt was the first telephone operator in America, beginning at
the Telephone Dispatch Company in Boston on September 1, 1878. She was
also the first to be addressed as “Central,” a name that stuck to any
operator for many years afterward. The job paid ten dollars a month,
the operators could not marry and were supposed to be obedient and
virtuous. Their wardrobe were also prim and proper: a blouse with a
white linen collar and a long dark skirt. They wore a metal headset
that flattened their upswept hair and a six-pound Gilliland Harness
that sat on their shoulders and strapped around their waists. Each
operator was required to focus solely on the switchboard before her,
never looking left or right, could not cross her legs or suck a
lozenge. She couldn’t even blow her nose or wipe her brow without
permission from her female supervisor. “The operator must now be made
as nearly possible a paragon of perfection, a kind of human machine,”
wrote Katherine Schmitt, the first operator supervisor.
Early
operators worked nine hours a day, six days a week with no overtime.
Lunch was the only time she had free, and even then, since it was
considered inappropriate to dine in the exclusive male domain of the
oyster bar, she brought her lunch. But, reported one, “it was not
considered dignified to carry our lunch, so I tucked mine tin box in a
black satin bag.”
That was city life. In the country, however,
it was less rigid for many of these operations were independents built
by entrepreneurs. Neighbors knew one another so the operator was both
messenger and muse. She knew everyone’s business, and often helped with
party-line disputes, knew train schedules, assisted panicky children,
shared recipes and even acted as a warning system in one case where a
flood was hastening toward the town.
In the beginning,
subscribers were numbers, not names. It began in 1879 when a family
doctor in Lowell, MA, realized that the town’s four operators were as
susceptible to the measles epidemic as everyone else. If people used
numbers instead of names, substitute operators who didn’t know names
could easily take over. But by the beginning of the twentieth century,
the business had increased to such an extent that a new system was
needed. It was developed by, of all things, a Kansas City undertaker
obsessed with the idea that Central was plugging his potential
customers into a competitive parlor. He came up with a system that
worked for up to 99 phones; it was “based on a sort of windshield wiper
in the central office that automatically moved around the touch the
contacts of he number being called when the caller pressed the correct
number of times on two buttons attached to his telephone.”
Unfortunately, it wasn’t well thought out. If a subscriber wanted the
number 99, each button had to be pushed nine times. Nevertheless, it
was the first successful automatic switchboard, the precursor of the
dial-telephone switchboard. It also pre-sold customers on the idea of
doing their own dialing.
In 1881, the first long-distance call
was made from Boston to Providence. Then on January 25, 1915, the first
coast-to-coast call was made—between an elderly Alexander Graham Bell
and Thomas Watson. A mere dozen years later, in 1927, the same year
Lindbergh crossed the Atlantic, so did the first overseas telephone
call.
As the number of telephones increased so did telephone
wires. By the late 1880s, cities and towns were becoming a forest of
electrical wires running between poles, sometimes so many that the sky
was difficult to detect. The first phones in the home were wall models,
but by the 1890s, desk models began to be seen. But they still depended
on an operator to make connections. Though not the first, the major
change to self-connecting began with the “cradle” desk telephone,
the clunky black instrument that sat solidly on the telephone table or
because it was more utilitarian than decorative, might end up hidden
behind cabinet doors to avoid clashing with the decor.
Not
surprisingly, Bell Labs decided to explore design options so the
telephone would be a point of pride in the home. In 1930, they held a
redesign competition with a $1,000 prize, but the entries were
unsatisfactory. However, industrial designer Henry Dreyfuss later
developed a “300” desk set series that came out in 1937. The ten-finger
holes were clearly marked with letters in red and numbers in black, and
the holes were finger-friendly. In 1949, the “500” series
was issued. This design is the first one my parents owned. It initially
came only in black but by 1954 a range of colors was available. The
telephone dial had a coiled cord, adjustable volume, and a classic body
of encased in plastic. The dial was expanded from three to four and
one-quarter inches, and the letters and numbers—now white molded in
black—were placed outside the clear Lucite finger wheel.
In
1959, one of the most popular models ever devised, the Princess phone,
was marketed. It was designed especially to appeal to girls and women
with its slim dimensions and pastel colors. It even glowed in the dark.
Then in 1963, Touch-Tone was introduced. One had to get phone
to get those so people did. Then they got the Speakerphone, the
Data-Phone, the Centrex, the Trimline, the Circle, the Touch-a-Matic,
and the Ericofon.
Once AT&T or ole “Ma Bell” was broken up
in the mid-1980s, the leased phone system that had supported the
company for all those decades went into a free-for-all. Phones could be
bought, and the development of new styles and technologies went wild.
Today it is nearly impossible to keep up unless one buys a new phone
every year. (Some people do.) But the original purpose—to give people
the opportunity to talk to others not near them—stays the same. Cell
phones have taken that to such an extent that in some places they are
banned from ringing in case they disturb theatre or musical
performances. The U.S. Postal Service pleads with its customers not to
answer or talk on their phones if they are at the counter. And they are
not the only ones.
I am always amazed at how personal many
people get on their cell phones in public. I have heard social security
numbers and bank account numbers being recited. I have
listened—unwillingly—to details of a real estate deal closing. I have
heard about parties, business meetings, people’s failings (according to
the caller who is subjecting me to it), and back-and-forth questions
about what to get at the market. But not once have I ever had the
opportunity to listen to a conversation worth overhearing.
Phone
numbers, until sometime in the later part of the twentieth century,
were not composed of all numbers as they are now. Well, they were, but
they were not stated as such. Instead of telling someone to call
786-6233, you would say that your number was “State 66233,” meaning
ST6-6233. The most famous example of this was the movie, Butterfield 8
with Elizabeth Taylor. “The most desirable woman in town,” read the
movie poster, “and the easiest to find … just call … BUtterfield 8.”
New York Magazine
even published a hilarious mock book review of the Manhattan Telephone
Directory, 1970-71 in its issue of March 22, 1971. In it, Sol Chaneles
and Jerome Synder wrote:
Book collectors would do
well to stock up on the 1970-71 Manhattan Telephone Directory.
Doubtless it will figure among the finest editions of this work,
surpassing all previous editions in layout, typography and literary
style . . .
On the domestic front, the authors have avoided
coming to grips with the issue of polarization and have achieved a
moderate, middle-of-the-road position by defining about 1,400 Whites,
400 Blacks and over a thousand Browns. While racial confrontation still
looms large in this book, the authors have made it clear that the
balance of power is held by Middle America’s silent majority, for there
are a total of 5,700 Smiths and Joneses.
By the time
this “review” was written, the telephone was a commonplace item. But in
the beginning it was a toy of the upper class, the only ones who could
afford it. The leasing fee, in the 1880s, was $150 per year in New York
and $100 in Chicago, Philadelphia and Boston. “Telephones are rented
only to persons of good breeding and refinement,” boasted an early
advertisement.
Some people didn’t mind not having one. Mark
Twain, for instance, grumbled that Bell would have done a better
service had he invented a muffler or a gag after a telephone was
installed in his home in 1878. But his feeling was not widespread. “One
would no sooner think of doing without a telephone in these days of
modern expedients than without a heating system,” declared the Book of Home Building and Decoration in 1912.
Early
phones were rented only to subscribers. If a neighbor was found to be
using a subscriber’s line (the early operators often recognized their
customers’ voices), they were warned to get off or the subscriber could
lose the phone. But as more people wanted phones and with the cost
still fairly prohibitive for many, the development of party lines
brought a solution. Ten or 12 families could share a single number,
each with its own distinctive ring (the ring would be heard in every
participating household). What it didn’t offer was privacy; anyone
sharing the line could pick up the phone and listen in on another
subscriber’s call.
Telephony
was so popular that etiquette books spent considerable time on it,
advising readers how to handle numerous situations. There were plays,
movies (Dial M for Murder; Sorry, Wrong Number, The Front Page),
songs, stories and ephemera devoted to it. Dorothy Parker wrote a
devastating short story titled simply, “The Telephone Call,” in which a
woman, alone in her apartment, begs her lover to call her. A play
titled The Five O’Clock Girl has a young woman snagging a
polo-playing man over the wires by assuming an upper crust accent. And
for teenagers, over generations, the telephone has played an enormous,
almost unprecedented role in dating and friendship.
It even played a major role in the Watergate scandal of the 1970s. Carl Bernstein and Bob Woodward of the Washington Post
used the phone to arrange meetings with Deep Throat, an unnamed,
unknown source (recently revealed to be Mark Felt of the FBI) who
encouraged and pointed the two young reporters in directions that
allowed them to uncover the story that eventually led to Richard
Nixon’s unprecedented resignation from the presidency.
Though
most of the history of phones is about private ones, public telephones
also possess a fascinating past. Since private phones were for the
subscriber only, how did non-subscribers report fires, call the police
or a doctor? The need for public phones was evident, and so the first
of them was installed in the office of the Connecticut Telephone
Company in New Haven (where the first exchange had opened two years
earlier). For ten cents, which was paid to a uniformed attendant,
anyone could talk to anyone else. Soon, thought, the attended phone was
replaced with a “coin-operated apparatus for telephones.” It was
granted patent no. 408,709 and installed in the Hartford Bank in 1889.
In
1890, ten coin boxes appeared in New York. Then the trend took off, and
soon 25 difference companies were making variations on the
coin-operated theme. The next development was offering privacy. A phone
in the open allowed anyone to listen, so the first fully enclosed
booth, on wheels, was patented in 1883. There was basic as well as
incredibly elaborate models that offered double walls, domed roofs, a
Wilton rug, revolving stools with leather tops and yellow silk
draperies. The more standard ones, most often found in lobbies and
corner drugstores, were outfitted with double-hinged doors, fans
lights, fixed stools. In the 1950s, the accordion door became glass,
then disappeared entirely. Privacy was on its way out (signaling the
cell phone’s public use)
Today, as noted, cell phones
dominate. Privacy is no longer a concern. Communication venues are no
longer limited to the phone, but now encompass a wide range of wireless
and digital instruments. We can keep in touch constantly and almost
around the globe. And yet with all that, are we communicating any
better? The question is worth asking; it is even worth answering.
Bookmark specifications: “The telephone . . . like a bookmark . . .”
Dimensions: 5 1/2” x 2 1/4” (at widest point)
Material: Paper
Manufacturer: Illinois Bell Telephone Company
Date: 1930s
Acquired: eBay
Bookmark specifications: “Use Me Often”
Dimensions: 5 1/2” x 2” (at widest point)
Material: Paper
Manufacturer: American Telephone & Telegraph Co. / Illinois Bell Telephone Company
Date: 1930s
Acquired: eBay
Bookmark specifications: Direct Distance Dialing: A Marked Improvement
Dimensions: 5 1/2” x 2”
Material: Hard plastic
Manufacturer: Bell System
Date: Early 1950s
Acquired: eBay
Bookmark News: Alan Irwin of Bookmark Collector
uses his Friday posts to gather news of bookmarks published that week.
He posts information on what is out on the web with links including
articles, contests, contest winners, making your own bookmarks,
bookmarks for sale, and online collections. It’s an amazing roundup of
Bookmarks in the News, and is perfect reading for all bookmark lovers.
Almost since her childhood days of Mother Goose,
Lauren has been giving her opinion on books to anyone who will listen.
That “talent” eventually took her out of magazine writing and into book
reviewing in 2000 for an online review site where she cut her teeth (as
well as a few authors). Stints as book editor for her local newspaper
and contributing editor to Booklist and Bookmarks magazines
has reinforced her belief that she has interesting things to say about
books. Lauren shares her home with several significant others including
three cats, nearly 1,000 bookmarks and approximately 1,200 books that,
whether previously read or not, constitute her to-be-read stack. She is
a member of the National Books Critics Circle (NBCC) and Book
Publicists of Southern California as well as a longtime book design
judge for Publishers Marketing Association’s Benjamin Franklin Awards.
You can reach her at
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