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Celebrating Christmas Through Bookmarks

by

Lauren Roberts

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I have about a dozen bookmarks devoted to Christmas or Christmas/New Year’s. One of my favorites (above) is an advertising one from the American Silk Label Manufacturing, a free holiday gift issued to its customers in 1935. The bookmark itself is thick, rich and has a luxurious feel, an important quality in a gift from a silk manufacturer. Whoever owned this bookmark took good care of it for the colors are as vibrant now as the day it was produced.

The history of Christmas actually goes back centuries. Both the shortest day and the longest night of the year falls on either December 21 or 22 (Winter Solstice). It was believed by many ancient peoples to occur the sun, a god, became weak and sick as fall progressed into winter. But that day marked the turnaround when the sun god began to get well, the plants would again begin to thrive, and summer would return. It was seen as a time to celebrate light and birth during, ironically, the shortest and darkest days of winter. Because the Winter Solstice is the end of the shortening days and the beginning of the longer ones, it seemed natural to honor the change. Since the people in most areas of Europe slaughtered their cattle (they could not be fed during the winter and the meat would be preserved in the cold), and the harvests, having been completed meant full provisions of food and drink, with little work due to snow and ice, there was time to relax, to feast, to celebrate and to engage in social activities.

In Scandinavia, the Yule, from December 21 through January, was celebrated by the men bringing home a large log which was carried into the house to serve as the foundation for holiday fires. The Yule log  would burn for twelve days. Lighted candles and winter fires were used to encourage the rebirth of the sun god. Feasting went on until they burned out. In early Rome, where winters were not as harsh, Saturnalia—a holiday in honor of Saturn, the god of agriculture—was celebrated. Originally it began on December 17 (Saturn’s birth date), but was later extended to a week (December 17-23), and finally extended again to end with feasting on December 25 (Sol Invictus). Similar celebrations were held at Kalends, the Roman new year festival held January 1-5 that involved drinking, singling and gambling (normally illegal, but permitted during these festivals). Homes and temples were decorated with evergreen boughs. There was an exchange of gifts. Food and drink were plentiful, and the Romans even turned their normal societal values inside out: slaves became masters, peasants commanded the city, businesses and schools closed.

Christianity didn’t enter into the celebrations until about the fourth century after Christ’s birth. At that time, church officials decided to institute his birth as a holiday.  Prior to that, Telesphorus, second Bishop of Rome from 125 to 136 AD, declared that church services should be held during December to celebrate. Then in 274 AD, solstice fell on 25th December. Roman Emperor Aurelian proclaimed the date as Natalis Solis Invicti or the festival of the birth of the invincible sun. Finally, in 320 AD, Pope Julius I specified December 25 as the official birth date, followed five years later by Constantine the Great, the first Christian Roman emperor.

By pulling the two things together—a solemn day and the traditional winter solstice fêtes—it was inevitable that Christmas Day would come to encompass both solemn and raucous festivities. But when a wave of religious reform hit England in the early seventeenth century, led by Oliver Cromwell, Christmas lost its decedent parts. The pilgrims who emigrated to America brought even more orthodox views with them, and the result was a non-holiday in the early years of the country. From 1659 to 1681 it was actually outlawed, and anyone exhibiting Christmas “spirit” in Boston was fined five shillings.

By the time the American Revolution ended, English customs had fallen out of favor, and 1789 became the first Christmas under the new Constitution. Christmas celebrations may not have been popular in New England until 1852, but in the south they caught on early. The Virginian colonists were the first to establish eggnog as a holiday beverage. And the Dutch influence in New York City (formerly New Amsterdam) helped make it a mostly pro-Christmas state, although there was still an anti-Christmas influence. In 1836 Alabama became the first state to recognize Christmas, which finally became a federal holiday in 1870.

Despite its approval of the holiday, the early nineteenth century in America was a period of class conflict. In New York, unemployment was high, and rioting by the disenchanted often occurred during the holiday season. In response to this, New York City formed its first police department in 1828.

 
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But other responses were forthcoming. In 1819, The Sketchbook of Geoffrey Crayon, Gent., was published by Washington Irving. It was a collection of stories about the celebration of Christmas in an English manor home, and it showed a squire and his peasants enjoying mingling effortlessly, an obvious attempt to promote the idea that the day should be a peaceful, warm-hearted one that allowed those of different class and economic lines to mingle easily. Charles Dickens’ A Christmas Carol, published in 1843, also emphasized the importance of charity and goodwill among all classes. Both books had powerful impacts on Americans’ views of the day.  

In addition, a growing sensitivity to the emotional needs of children was emerging, and this was viewed as one day when attention and gifts could be lavished without the appearance of “spoiling the children.”  As the holiday began to move toward the idea of family, some old customs were revived and new ones started. Alabama became the first state in the U.S. to declare Christmas a legal holiday. And in 1860, illustrator Thomas Nast created Father Christmas (Santa Claus) from European stories about Saint Nicholas who was the patron saint of children and who, while wearing his red and white bishop’s robes, would ride on a donkey to deliver gifts to children.

The man who would become Saint Nicholas started life as an early orphan. He became a bishop at age 17. At age 30 he became the bishop of Myra (now Demre, on the south coast of Turkey) near the beginning of the fourth century. Soon after his appointment, the government jailed all Christian bishops who did not publicly sacrifice to the gods of Rome. He remained there for nearly ten years until Constantine conquered the East and ended the persecution of Christians.

Many legends built up around him, but it was the one about him taking pity on a poverty-stricken family with three daughters who faced the threat of being forced into prostitution because they had no wedding dowries. Allegedly, he crept up to their house at night and threw bags of gold through the bedroom window for two of them. For the third, he threw the bag of gold down the chimney—and it landed in a stocking she had set by the fireplace for drying, thus linking the arrival of Santa and the chimney in Christmas lore.  

His transformation from Saint Nicholas to Santa Claus is largely American in design, though it originates with the Dutch who emigrated to New York. Their Sinterklaas became Santa Claus, and in 1809, Washington Irving created his story of a chubby, pipe-smoking little Saint Nicholas who road a magic horse through the air visiting all houses in New York. Irving’s figure was elfish, and small enough to climb down chimneys with gifts for good children and switches for bad ones.

But it was the 1823 poem, The Night Before Christmas, which replaced the horse of Irving’s story with eight reindeer, though St. Nick still remained more an elf than a bishop. And this version did not carry switches. It also established the tradition that the gifts were brought on the night before Christmas rather than the day itself.  

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The man most responsible for Santa Claus as we know him today was Thomas Nast, head cartoonist for Harper’s Weekly magazine. Between 1863 (his first SC cartoon, above, shows Santa handing out gifts during the U.S. Civil War) and 1886, he depicted him as a jolly, bearded fat man who lived at the North Pole and wore a furry suit & elfish sleeping cap. He also made him, for the first time, a full-size human with a team of elf assistants and an unexplained ability to climb chimneys. By 1881, under Nast’s eye, Santa had become a large man with a white beard in a red suit trimmed with white fur.

Yet even Nast’s image underwent further refining, this time thanks to soft drink manufacturer, Coca Cola. Their in-house artist, Haddon Sundblom, portrayed Santa, beginning in 1931, as a portly, jolly, grandfatherly figure complete with ruddy complexion, a full white beard and a fur-trimmed coat and cap. Minus the Coke bottle he was originally portrayed with, that Santa is the one we all know today.

Today, Santa is found all over leading parents into sometimes convoluted explanations. But in 1881, it was J.W. Parkinson's store in Philadelphia where Kris Kringle arrived via a chimney for the children. The second department store to feature a Santa was in Massachusetts in 1890, and it caught on. By 1900, dozens of American department stores had Santas of their own.

From there, various department stores began to sponsor parades featuring Santa, the best known today being the Macy’s Thanksgiving Day parade. Mrs. Claus finally showed up in 1899 when Katherine Lee Bates (author of the song, America the Beautiful), invented her in a poem. Her depiction has invariably been that of a cheerful portly woman at home in her kitchen.

Christmas trees also have a long history. Ancient Egyptians used palms in their winter solstice festivals while the Romans used firs to remember and anticipate the lush green of the coming spring. Germans, from at least 700 AD, would bring an evergreen tree into the house during their festivals, and according to legend, Martin Luther added candles to his tree decorations.

In England, Prince Albert, who had married Queen Victoria in 1834, began the tradition of the Christmas tree when he introduced what had been a childhood tradition in his German family, into Windsor Castle for the Christmas of 1841. Newspaper illustrations of the day showing the royal family’s tree decorated with glass ornaments, candles and ribbons excited the British population and the fashionable set in the east coast cities of America.

Most Americans found Christmas trees an oddity at first. Though the first record of one on display took place in the 1830s in Pennsylvania (by the German settlers who, as noted above, had long enjoyed them), most others saw them as pagan symbols. Christianity was strong in New England, and Christmas particularly sacred. William Bradford tried to stamp out “the pagan mockery of the observance and even went so far as to penalize any frivolity. And in a particularly stern display, Massachusetts, in 1659, enacted a law making any observance other than a church service marking Christmas a penal offense, a rule which lasted until the nineteenth century.

But the Puritanistic attitudes were losing. In the United States F.W. Woodworth unexpectedly made a fortune in the 1880s selling German-made Christmas tree ornaments which he had reluctantly stocked in his five-and-dime stores. Then in 1882 Edward Johnson, a colleague of Thomas Edison, became the first person to light a Christmas tree with electric lights using a string of 80 small bulbs. Candles, lovely but dangerous, were replaced though at first only the wealthy could afford them. But in 1903, the Ever-Ready Company offered the first string of ready-made lights, and decorating trees and houses with strings of multicolored lights became popular early in the twentieth century. Homemade ornaments were also popular. Apples, nuts, marzipan, colored popcorn and berries were all used. Public displays in town squares were popular now that they could stay lighted for long periods of time, and many families had them in their homes as well. At the beginning of the twentieth century, about 20% of American homes had decorated Christmas trees; by the end of it, about 85% had decorated trees.

The first American president to put a Christmas tree in the White House was Franklin Pierce in 1856. It continued until 1900 when Theodore Roosevelt interrupted the tradition out of concern over national consumption of evergreen trees. But Woodrow Wilson resumed the tradition in 1913 when he presided over the first national Christmas tree. And in 1923, Calvin Coolidge started the National Christmas Tree Lighting Ceremony, which has become a major national celebration every year since. The only exception was in 1963 when the tree was not lit until December 22, after the national 30-day mourning period for President Kennedy ended.

One of the best known trees is at Rockefeller Center in New York City. This tradition dates back to 1931, the height of the Depression. Then it was a small, unadorned tree placed by construction workers at the center of the site. Two years later, another tree was placed there, this time with lights. The largest tree that has ever been on display there was in 1948—a 100-foot tall Norway Spruce that came from Killingworth, Connecticut. Today, the giant annual tree is laden with more than 25,000 lights and is recognized worldwide.

History.com offers a page of Tree Trivia from which these facts have been extracted:
  • Christmas trees have been sold commercially in the United States since about 1850.
  • The tallest living Christmas tree is believed to be the 122-foot, 91-year-old Douglas fir in the town of Woodinville, Washington.
  • Most Christmas trees are cut weeks before they get to a retail outlet.
  • Christmas trees generally take 6-8 years to mature.
  • Christmas trees are grown in all 50 states including Hawaii and Alaska.
  • Ninety-eight percent of all Christmas trees are grown on farms.
  • On average, over 2,000 Christmas trees are planted per acre.
  • You should never burn your Christmas tree in the fireplace. It can contribute to creosote buildup.
 
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According to Christmas Card Gallery, the first Christmas card was created in 1843 by Britisher John Calcott Horsley (1817-1903) as a favor to Sir Henry Cole, founder of the Victoria and Albert Museum. Sir Henry had so many holiday greetings to send that handwriting them all was out of the question. He commissioned Horsley to paint a card showing the feeding and clothing of the poor, but the result quite different. It showed a panel with a happy family embracing one another while sipping wine and enjoying the festivities. (The card drew criticism for its depiction of a child enjoying wine.) It read: “A Merry Christmas and a Happy New Year to You.” Printed in black and white and then colored by hand, 1,000 cards were produced for “Old King” Cole, with the leftovers sold off by the printer.

The Christmas card then went into hibernation until 1862, when printers Charles Goodall came up with minimalist designs consisting of the words “A Merry Christmas.” They became so popular that in 1871, the first newspaper article asserting that the deluge of cards was delaying “legitimate correspondence” appeared. Their popularity was reinforced when, in 1873, the London Times ran the first ad apologizing for “not sending Christmas cards this year.” By 1880, it was big business and has remained so.

Other Christmas traditions revolve around music and food. Hymns, which were originally sung only in church, moved outside and became intermingled with folk music that had a religious theme, though wassailing (drinking) carols and secular themes were also part. The word “carol” derives from the Middle English word “carole” (meaning ring), a ring-dance with song.

Early hymns that have become popular carols include “Joy to the World” and “O Come All Ye Faithful.” Early non-religious carols included “Deck the Halls” and “God Rest Ye Merry Gentlemen.” The most popular of all, “Silent Night,” was first written as a poem in Germany in 1816 by a young priest named Joseph Mohr who was assigned to an Austrian pilgrimage church. According to Ben Best in The History of Christmas, “the church organ was too rusted to play for the 1818 Midnight Mass so Mohr asked his friend Franz Gruber (a local teacher) to compose a tune. Mohr and Gruber sang the song together, with Gruber playing a guitar. The piece might been forgotten except that a visiting musician took the music and it grew in popularity as it was played throughout Austria & Germany.”

Christmas traditional foods depend, of course, on the country. England and American loves turkey and goose. Cranberry sauce came from the American cranberry plant. Ham, another traditional dish, probably originated from the Norse or Roman tradition of eating wild boar. Other foods include mincemeat pie, candy canes (which originated in Germany in the late 1600s, though the red-and-white striped, minted versions were created in 1900).

The first Christmas stamp was produced by the Canadian post office in 1898, but it wasn’t until 1937 that the next national stamp was offered by Austria. In the 1950s, Australia and a few other countries began offering their own. The United States didn’t even begin until the 1960s, and they now include stamps for Hanukkah, Eid and Kwanzaa.

The modern celebration of Christmas tends to emphasize commercial and other non-religious aspects of the holiday. Depending on one’s choices and point of view, this can be exciting or something to dread. But the idea of shopping days is relatively new.  According to Best, “the first advertisements for Christmas gifts in the United States were primarily for children's books. In the 19th century gifts tended to be made by the giver and were practical (e.g., mittens or food), but modern gifts tend to be more frivolous, fun or luxurious . . . The greatest shift from homemade to manufactured Christmas gifts in America occurred between 1880 and 1920, mostly as a result of the ‘industrial revolution’ in manufactured goods. In 1880 retailers began wrapping Christmas presents in decorative paper to emphasize gift status, and this gimmick was very effective in boosting sales.”
 
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I love this holiday season, but I admit to being relatively immune to the commercial pressure to “buy, buy, buy.” I consider myself fortunate. There are no children to consider. The special people in my life enjoy the same things I do, and appreciate the unusual gifts I seek out year round. I like this bookmark whose front declares: “A Happy, Cheerful Christmas.” And on the inside: “Let it be a comfort to you and a cause for rejoicing that you are Peace with the World and have the Good Will of your fellow Men on this glorious Christmas Day.” I plan to do just that. And to you, our wonderful readers, have a happy day too. No matter what you do or how you believe, make it a day that has some special meaning for YOU.

Bookmark specifications: A Boatload of Prosperity
Dimensions: 8” x 2 1/2” (from top to point)
Material: Silk
Manufacturer: American Silk Label Manufacturing Co.
Date: 1935
Acquired: eBay

Bookmark specifications: A Happy Cheerful Christmas
Dimensions: 6” x 2 1/4”
Material: Paper
Manufacturer: United Art Publications Co.
Date: Unknown; probably 1920s-1930s
Acquired: eBay


Almost since her childhood days of Mother Goose, Lauren has been giving her opinion on books to anyone who will listen. That “talent” eventually took her out of magazine writing and into book reviewing in 2000 for an online review site where she cut her teeth (as well as a few authors). Stints as book editor for her local newspaper and contributing editor to Booklist and Bookmarks magazines has reinforced her belief that she has interesting things to say about books. Lauren shares her home with several significant others including three cats, 800 bookmarks and approximately 1,000 books that, whether previously read or not, constitute her to-be-read stack. She is a member of the National Books Critics Circle (NBCC) and Book Publicists of Southern California as well as a longtime book design judge for Publishers Marketing Association’s Benjamin Franklin Awards. You can reach her at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 
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